14 Big Reasons Why Digital Marketing Is Important For Growth?
Globally, there has been a remarkable paradigm shift from analogue to digital, over the last decade. An ever increasing number of people are seeking and absorbing a plethora of information online. Hence, without doubt, this makes digital marketing the best way to reach out to your target customers
Why Digital Marketing is important ?
Well, the answer is obvious. Digital Marketing works to the advantage of both, the marketer and the consumer. It creates an outreach platform for the marketers and also provides innovative options to the consumers too. Let us look into its working and understand the importance of digital marketing.
1. Better Business Growth Options
Why Digital Marketing For Better Business Growths Option? The value of digital marketing lies in its flexibility and adaptability. Digital marketing provides the option to select your personalised method of marketing, as per your budget, and reach a wider audience at a lesser cost. Merely a decade back, getting your product marketed, especially for small businesses, was a herculean task. They had to resort to small scale methods, which did not guarantee much success. On the contrary, digital marketing offers viable and effective options with guaranteed success to small businesses.
Why Digital Marketing
2. Higher Conversion Rate
Why Digital Marketing for High Conversion Rates? Digital marketing has made it possible for businesses to measure the conversion rate through real-time, using a simple method. It involves identifying the percentage of viewers who get converted into leads, and then into subscribers and in the end finally purchasing the service or product. SEO, Social media marketing and Email marketing are methods which exhibit a high conversion rate as they are able to generate a quick and effective communication channel with the consumer.
Why Digital Marketing
All the traffic that you get on your website is not always fruitful or relevant. Hence digital marketing allows you to reach out to only those who have the requirement for your kind of service or product, hence offering better lead conversions.
3. Brand Reputation And Credibility
why digital marketing is important for An impeccable reputation? Goodwill is imperative for any business to survive and flourish. In the recent years, it has become quite evident that customers prefer a company that does not have any scandals or negative feedback associated with it. Digital marketing is important as it offers you myriad ways in which to establish a personal rapport with the customer base.
Why Digital Marketing
4. Customers Queries
Why digital marketing for best customer Queries?
Digital Marketing offers multiple ways to process customer queries and solve customer problems, thereby enhancing company goodwill and credibility. Be it email marketing or social media, you can always offer the customer solutions to their problems and make them relate to your product by even providing live chat access. Through digital marketing format, the website and social media page can easily be converted into a place where the consumer can interact with the company, even offer suggestions, thereby establishing a positive and interactive association with the business.
Why Digital Marketing
5. Mobile Customer Reach
After Google mobile-first update, almost all the websites these days are made to suit mobile phone viewing accessibility. This is because nearly all customers have access to smartphones and looking up products on smartphones is popular trend and lifestyle.
6. Strengthening Brand Image
Brand visibility and service on multiple platforms provides the customers the option to rate your services as per their level of experience. A positive and favourable review given by a satisfied customer encourages the new visitors to immediately convert into customers. This, in turn, positively strengthens the brand image in the minds of the new consumers, hence leading to more conversions.
7. Better ROI for your Investment
Earlier, budget allocations were done individually to handle each segment of marketing medium separately. However, situation has evolved and become more progressive now. Even a small level of investment done in a mode of email marketing has the potential to deliver over-all results in terms of customer engagement. Using web analytics helps the business owners know whether your website is providing the optimal ROI or not.
8. Cost-Effective Plans
Why Digtal Marketing for Cost-Effective Plans?
The financial dynamics of small businesses are different. A small business needs to first save up on its resources, before it finally enters the green zone and starts making profits. Digital marketing provides the scope to reach out to many customers simultaneously, within your budget. Owing to its flexibility, digital marketing offers you the option to plan your marketing strategy such that you may only use modes that lie in your budget. In case of a budget constraint, you should always focus on and target your niche audience.
9. Potential For Higher Profits
An interesting aspect is the scope of higher profits. Since the amount of money invested is less and the ROI is more, the scope to make money goes up dramatically. As per a study conducted by IPSOS Hong Kong, in accordance with Google, it has been established that compared to traditional methods, digital marketing is known to generate 2.8 times more revenue. Coupled with the fact that the conversion rates here are much high, digital marketing ensures that you are minting money as soon as you enter the game.
10. Computable Form of Marketing
Why Digital Marketing? In traditional marketing methods the track record of success cannot be effectively or accurately maintained. However, in digital marketing tactics, every step of success is measurable and documentable for future reference and study. Digital Marketing works in real-time as it shows the success of each and every tactic that has been used. This gives you the option to choose the best tactics that show the best results. Hence, you can easily make changes in your campaigns at any given time, to achieve better results.
11. Expanding Audience Reach
Why Digital Marketing for expanding reach? The greatest advantage of digital marketing is its ability to reach the audience to the maximum potential. In the traditional marketing format, you are bound by the scope and size of your audience. Also, print media limits you to certain places and markets owing to constraints of physical movement. On the contrary, digital marketing gives you worldwide reach and accessibility at a much lower investment.
Targeted Audience Approach:
Digital marketing gives you the advantage to target your audience farther away. There are higher chances that your audience is spending time on social media platforms such as Twitter, Facebook, etc. where you can publish an advertisement to gain more engagement with your audience.
12. Adaptable Tactics And Strategies
A major advantage of online marketing is that they it is very easy to understand and online marketing strategies give results on a real-time basis. This makes the entire system flexible and adaptable. You can easily gauge through the results and success rates of tactics, and narrow down on which one is giving you the best output and which one is not serving you.
For instance, if you want to promote your blog page, then all you need to do is simply share your blogs on various social media platforms. With the help of content marketing, you can increase your engagement with your audience almost immediately with great accuracy.
13. Low Investment Budget Strategies And Plans
Financial investment and budget allocation is a concern with all businesses, specially the small ones. Many businesses do not promote themselves due to financial constraints. But Digital marketing gives you the great advantage of promoting your business with a very small investment. Online marketing benefits small businesses on a large scale with a even very small investment amounts.
For instance, you are the manufacturer of hand-made handicrafts, but you don’t have money to promote your business. Then how would you promote your business! Here online marketing would play a significant role. With an amount of a paltry 10,000 only, you can publish your content over social media with a budget of just 300 per day. And you can promote your business for a period of one month, especially to your target audience, and gain mileage which otherwise would have been tough.
14. Beyond Boundaries Expanding Horizons
Digital Marketing and Promotion strategies for your business is a very unique and customized experience. You need to come out of your comfort zone, be open minded, free yourself from traditional notions and put some effort into it. Digital Marketing is interactive in nature. It benefits you and serves you better if you become an active participant in it. Digital marketing is a fast evolving process as it includes SEO, SMO, SME, and various other processes.
Digital marketing has great impact on business gains and a bright future. And therefore the competition increases too. Where brands were earlier simply competing with each other’s marketing strategy, now have their swords drawn out all over the internet. The focus of competition has shifted into internet battles. The time has come when brands will have to use different modes and ways and get innovative to woo the customers and gain business mileage.
Surviving a cut-throat competition requires you to devise and implement a marketing strategy that portrays your uniqueness and gives the customers a reason to choose you.
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