The IQ and EQ are both an integral part of human decision making process. Consumers think with both, their rational and emotional brains. Studies show that purchases are made for emotional reasons. Logic comes to fore when money is to be justified, in terms of availability and spending, specially so when there is no real […]
Ecommerce sales is a powerful game changer in the digital business world. There is that critical moment in a customer’s journey, wherein the customer can be swayed to either purchase a product, or pass on the product. Hence every ecommerce sale is more or less linked to a decision made by the consumer, in favor […]
Customer experience strategy.Today, in the digital marketing and sales arena, the competition is absolutely cut-throat. It is not just the big players like Amazon that offer intense competition, but also the smaller players, like smaller boutique sites offering similar products. In such a case scenario, just offering high-end products at lowest price, on the website, […]
One of the most effective and proven marketing strategy that work for the B2B model is the ‘ 3C’s model’. It’s a process for defining strategies. Its effectiveness lies in its simplicity. For businesses, especially smaller organizations, ‘strategy’ is something they do not want to invest their time in. They are too busy keeping customers […]
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