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What Is Bold Digital Branding – Story of a Brand and its Influence

In a fast evolving, constantly changing and highly competitive world of marketing, the brand goodwill is what gives the edge to a business. It really does not matter what the business says about itself. The opinion of the customers, what customers are saying about the brand, decides the ranking and fate of the brand in […]

ecommerce sales

6 Ways to Blast the Ecommerce Sales and What Makes or Breaks it ?

Ecommerce sales is a powerful game changer in the digital business world. There is that critical moment in a customer’s journey, wherein the customer can be swayed to either purchase a product, or pass on the product. Hence every ecommerce sale is more or less linked to a decision made by the consumer, in favor […]

Creating a Great Customer Experience strategy – A 6-Step Strategy

Customer experience strategy.Today, in the digital marketing and sales arena, the competition is absolutely cut-throat. It is not just the big players like Amazon that offer intense competition, but also the smaller players, like smaller boutique sites offering similar products. In such a case scenario, just offering high-end products at lowest price, on the website, […]

The 3 C’s of an effective marketing strategy

One of the most effective and proven strategies that work for the B2B model is the ‘3 C model’. It’s a process for defining strategies. Its effectiveness lies in its simplicity. For businesses, especially smaller organizations, ‘strategy’ is something they do not want to invest their time in. They are too busy keeping customers happy […]