6 Ways to Blast the Ecommerce Sales and What Makes or Breaks it ?
Ecommerce sales is a powerful game changer in the digital business world. There is that critical moment in a customer’s journey, wherein the customer can be swayed to either purchase a product, or pass on the product. Hence every ecommerce sale is more or less linked to a decision made by the consumer, in favor of the product, or against the product.
It is worth understanding as to what that defining moment is, that influences a consumer’s decision.
For a successful Ecommerce Sales operation, it is imperative to understand as to what makes or breaks an online purchase.
There are innumerable expert advices and suggestions floating around, to throw light upon the “does” and “don’ts ” to increase the ecommerce sales.
Theoretically almost every strategy, advice, suggestion sounds good on paper. However, when it comes to ground implementation, these strategies need to be linked together into a concrete evidence. This is important to cultivate faith in the brand and generate goodwill. There is no space for guesswork in the cut-throat competition of business, profits, sales and ecommerce sales.
Research in the area of digital marketing and ecommerce sales reveals innumerable and varied techniques, to boost the Ecommerce Sales.
Here are the key techniques that empower Ecommerce Sales, and help boost the overall business, by influencing the customer’s Sale Decision. .
Improved Product Pages Influence Customer’s Sale Decision:-
Product Page is a direct selling space for a brand. When a visitor lands on the brand’s product page, the consumer is already at the point of taking a decision on the product.
At this point, the consumer has already identified their need or desire for a specific product, and is about to do a successful ecommerce sale. Consumer is just a click or two away from finalizing a purchase.
Hence the Product Page needs to be perfect, in order to influence the consumer’s psyche into taking a decision in favor of the product, and thereby making the ecommerce sales operation successful.
The ecommerce industry is a booming industry today. Online purchases are on an unprecedented all-time high. However, Ecommerce Sales Operation, or the process of buying online, is not without its own set of challenges.
Real time physical touch or feel of a product on the Internet is not a possibility. Hence, the Product Page is the only means to give the consumer an in-store experience of the feel of the product, and compensate for the lack of real time touch and feel of the product.
Simply one or two images are not enough. High-quality images of the product, showing the product from every angle, is an absolute necessity. The customer must get the complete and clear picture of the product. The customer getting unpleasantly surprised on receiving the product at their doorstep is bad credibility for the brand. Product Page must carry clarity on the product look and details, to give the consumer a fair choice to buy or not to buy.
Subtle changes on the Product Page bring about huge differences that empower the ecommerce sales operations. The story of Product page is beyond simply photos. An optimized Product Page encompasses branding, pricing, product descriptions, and more, along with high quality photos.
An in-depth analysis of the product page helps to determine if the Product Page is telling the full story of the product or not. And whether or not, the customer is able to look at the product page and get all of the information necessary, as close to what the consumer would have got in a real time in-store experience.
In some ways, online selling has its own advantage. In a store, customers don’t necessarily read in-depth product description or watch video demonstration of how to use the item. These tools can be used to advantage in a Product Page.
Focusing on Existing Customers Helps Boost Business and Sales:-
It is a common myth that if businesses don’t have enough customers, then it means that the business is on a downslide and not doing well. This is a common misconception.
However, the truth is that Customer Acquisition is only part of the story. The other crucial part of the ecommerce sales story is Customer Retention. Hence, instead of focusing all effort on customer acquisition, spotlight should also be focused upon improving the customer retention strategy. This helps to boost the business immensely.
In comparison to new customers, or customers who only made one purchase on the brand website, loyal and regular customers bring in more business by:-
- Adding more items to their shopping
- Having a higher conversion
- Generating more revenue each time they visit the brand
New customers are great for business, undoubtedly. However, Customer Acquisition is a more expensive marketing strategy. Not very cost effective in relation to investment made and profits gained.
Customer Retention is a much more cost efficient strategy to opt for. Investment made on wooing the existing customer base, as per the Customer Retention strategies, ushers in higher returns at lower investments. This is so because the regular and loyal customers are already familiar with the brand and the product. They know the products well, and there’s no learning curve that needs to be followed for an existing customer.
For the existing customer base, focus is on the ways to improve the customer experience and purchase experience.
A customer loyalty program is a good strategy for customer retention, as it gives the customer an incentive to do more purchases each time they shop, and hence spend more money on the brand products.
In a customer loyalty program, every bit of money, spent by the customer, translates into a reward point for the customer. When a customer accumulates a certain number of points, they can redeem them for discounts or other promotions, which is an incentive for more purchases.
Exhibiting the Brand’s Top Selling Items Enriches the Customer’s Purchase Experience and Boosts Sales:-
Guiding the customers with some direction and suggestions as to the most popular items in the list of the brand’s products, helps the customer to make choices and narrow down on a product and close a purchase deal more conveniently. A “best seller” category on the homepage is a great attraction for the customer.
All the visitors browsing the brand website, do not necessarily know for sure, as to what they are looking for.
It is confusing and overwhelming for the customer, specially the new ones, to peruse through a wide range of different products, if the brand’s product range is very varied.
Hence guiding the customer’s product search experience with “Top Selling Lists”, “Popular Demand Lists” etc. helps boost sales. When someone stumbles upon the website, they get drawn to products that are popular.
Promoting products with the highest margins and guiding customers to it, is also a good strategy. Even if they are not the brand top sellers, these high margin products can be displayed on the homepage.
The brand’s top selling products are also effectively the most profitable products, if adjustments are made to increase the profit margins.
Given Image Describes How Gifts Spot used Popular Picks to push their Best Seller Products on their website. This techinque can be very essential to boost ecommerce sales.
free and Fast Shipping is an Incentive that Boosts Ecommerce Sales and Helps Business Grow:-
Price of a product is the most critical determining factor influencing a consumer’s decision to purchase a product. Hence, the pricing strategy is very important. Pricing it too high or too low, both are not advantageous. The pricing strategy should be selective and should not appeal to everyone or just about anyone with internet access.
Also adding on extra fees, like shipping costs, often turns potentially interested customers away.
A graph on the biggest “pain points of buying online” shows that “surprise fees” is a huge deterrent in online shopping. And “shipping costs” and “shipping time” were the most frustrating part about shopping online. More than one-fourth of the consumers
worldwide have frustrations and “pain points” related to shipping, when they shop online.
Hence, shipping costs and time cannot be ignored by any online ecommerce sales business. Incorrect shipping practices may turn away one in four shoppers who land on the website.
There are big fishes in the arena, like Amazon. Hence customers are used to getting two- day or even next-day free shipping deliveries. It is easy for the big ecommerce businesses to manage these shipping incentives. That’s become the new standard in online shopping.
However, small businesses cannot manage these incentives. Hence, it is tough for customer to justify paying high prices in shipping costs, to get their package delivered in a week.
To offer fast and free shipping is the need of the hour. There’s no way around it.
The prices of the products can be adjusted to make up for the difference. Raising the price by 10% or 20% raise, across board helps to manage the investment into fast and free shipping. As long as the customers aren’t seeing prices that they perceive as “extra”, free shipping and fast shipping increases their chances of buying.
You can colabrote with leading Tranportation and Logistics Courier Companies like Navata Road Transport to ship and deliver fast.
Attracting Customer Loyalty Through Personalization Empowers Sales and Business:-
Ecommerce personalization helps generate customer loyalty. As the store owner it is highly beneficial to earn customer loyalty because it ensures that customers keep coming back for more purchases. And it also benefits the customer as it improves their online shopping experience.
Simply offering a customer loyalty program isn’t enough. For a successful ecommerce sales operation, customer loyalty programs must be paired with personalization. Customer satisfaction is eight times higher when personalization is added to the customer loyalty programs.
The best and highest grossing customer loyalty programs are based on rewards. Generating reward points for customers on their purchases, enriches their shopping experience. However, treating all customers and purchases the same does not add any personalized value. A little discriminatory system of reward points helps. Creating an ecommerce loyalty program wherein customer rewards are based on the amount they
spend, rather than just the frequency of their purchases, adds the much needed personalization value.
This adds a higher level of personalization to the program as no two people have the exact same total spending. Hence, when a customer tracks their own status in the loyalty program, they can clearly see that the offers and rewards are geared specifically towards them.
Nothing is perfect. So also, an ecommerce store is not perfect.
The tips and suggestions in this guide help to make positive changes to Product Pages, Homepage, and to the Checkout Process. But improvement is a constant process and there is always room for betterment.
A/B tests are the best way to fully optimize the website for conversions. This is a logical calculation that takes the guesswork out of your decisions.
Rather than just assuming that the CTA button phrasing, or color and placement is correct, one can always test out different variations to see which one gives the highest rate of conversion.
This is a constant process and it is advisable to always test different elements of the site, to optimize it for conversions.
There is no one thing that makes or breaks an ecommerce sales. There are several elements and factors that influence a consumer’s decision to buy or look elsewhere for their needs.
However, conclusively it can be said that, brands which use digital tools and data to create a personalized shopping experience, increase revenues by two to three times faster than brands that don’t. 98% of marketers say that website personalization is a valuable method for improving conversion rates. While 59% of businesses say that sales revenue is a direct benefit of digital personalization. Hence, undoubtedly, personalization is crucial to ecommerce sales and to business growth.